Did you know your technology may hurt your sales and service users in three ways?
66% of Sales rep says that they are drowning in tools
Ironically, none of these problems are caused by the inherent technology itself.
In this article, we’ll dive into these problems and how they negatively impact your team’s productivity and success.
Firstly, there are too many apps.
According to a survey, there are over 1,000 apps specifically focused on sales technology.
Additionally, at least two of three salespeople feel overwhelmed with too many tools. This is also true for service professionals, as too many software programs are sitting around, not even getting used.
As a result, one out of three SaaS solutions is not utilized, wasting much money. As a result, too many companies spend much money on technology to improve productivity, but something else is needed.
2/3rds of a salesperson’s time is distracted with record-keeping, broken processes, and managing tools like data entry and lead management.
In addition, salespeople have to deal with many tasks across different devices, like prospecting tools, CRM, proposal tools, social media research tools, and marketing mass emailing tools.
Instead of focusing on selling, sales reps have to learn and address too many things, while support reps get burdened with a lot of process work that loads the overall service experience.
The third problem is irony. Automations that are supposed to help us have instead created new start-from-scratch flows.
CRM has become an input system, and many users need to get more value for its continuous use and adoption. As a result,
Only 37% agree that their company takes full advantage of Salesforce CRM.
Because people need to become more familiar with it, or it needs to be designed to be more user-centric.
When you think about writing follow-up emails, writing emails for a case, summarizing a meeting or account overview, an opportunity, or a deal review, and doing root cause analysis, all of that has to happen from scratch.
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71% of Sales reps spend their time in manual work such as data entry
It’s so manual today that it overwhelms salespeople, and instead of doing what they are supposed to do, they spend their time on these tasks that will not generate revenue and find it a burden.
So, what’s the answer for you? How can you improve it?
Join us for our upcoming webinar, where we’ll discuss solutions to these issues and improve your team’s productivity and success.
Stay tuned for the next article to discuss solving these problems and how to Kill the grunt work and do meaningful work.
Thank you for reading!
Saurabh is an Enterprise Architect and seasoned entrepreneur spearheading a Salesforce security and AI startup, with inventive contributions recognized by a patent.
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