Agentforce

Agentforce is Salesforce's flagship autonomous-AI offering, announced at Dreamforce 2024 and rolled out broadly through 2025. Unlike Einstein Copilot (which assists a human user), Agentforce is built to *act* — it can resolve service cases, qualify leads, and update records without a person in the loop. It uses the Atlas Reasoning Engine to plan multi-step actions and call Salesforce APIs.

Agentforce is licensed per-conversation (a "conversation" being an end-to-end agent task). Pricing starts at $2 per conversation, with enterprise tiers including unlimited bundles. Implementation typically requires Agentforce-specific topics, actions, and flows configured via Prompt Builder and Agent Builder. Teams considering Agentforce should weigh per-conversation cost against alternative architectures (e.g., bring-your-own-model platforms) that can offer flat-rate pricing and broader model choice.