Dreamforce 2026: Dates, Agenda, and the Agentforce Announcements to Expect
Dreamforce 2026 is Salesforce's flagship annual conference, running September 15 to 17, 2026 at Moscone Center in San Francisco, where Salesforce is expected to unveil its biggest AI and Agentforce announcements of the year.
Dreamforce is Salesforce's flagship conference and the largest software event in the world. Dreamforce 2026 runs September 15 to 17 at Moscone Center in San Francisco, with keynotes streaming free on Salesforce+. Expect Salesforce's biggest AI and Agentforce announcements of the year across Sales, Service, and its industry clouds.
When and where is Dreamforce 2026?
Dreamforce 2026 takes place across three days in mid-September in San Francisco. You can attend in person or follow the keynotes free online.
| Dates | September 15 to 17, 2026 |
|---|---|
| Venue | Moscone Center (North, South, West), San Francisco, CA |
| Format | In person, plus free keynote streaming on Salesforce+ |
| Registration | salesforce.com/dreamforce |
| Focus | AI, CRM, and the agentic enterprise |
What is Dreamforce?
Dreamforce is Salesforce's annual user conference: keynotes, product launches, training, and thousands of sessions for the Salesforce ecosystem. It is where Salesforce sets its product direction for the year, which in recent years has centered on Agentforce and AI.
What Agentforce announcements to expect at Dreamforce 2026
Salesforce has used its recent event cycles to launch each generation of Agentforce. Here is the release timeline so far, and where Dreamforce 2026 fits. We will update this section live as announcements land.
| Release | Announced | What it introduced |
|---|---|---|
| Agentforce | September 2024 | Autonomous AI agents for the CRM. |
| Agentforce 2.0 | December 2024 | An expanded skill library and stronger reasoning. |
| Agentforce 3 | June 2025 | Visibility and control for scaling AI agents. |
| Dreamforce 2026 | September 2026 | Next-generation Agentforce, updated live during the event. |
New to Agentforce? Start with our plain explainer: What is Agentforce?
How can you attend Dreamforce 2026?
Register for an in-person pass at salesforce.com/dreamforce. If you cannot make it to San Francisco, the main keynotes are broadcast free on Salesforce+, so you can follow every major announcement online.
Where does GPTfy fit?
After Dreamforce, the question every Salesforce team asks is how to actually bring AI into the org they already run. GPTfy is a Salesforce-native managed package built for exactly that: connect the AI model you already use, whether OpenAI, Anthropic's Claude, or Google Gemini, and point it at your Salesforce data. It runs inside your org and needs no Data Cloud. If you want to put the ideas from Dreamforce to work on your own data, that is the case GPTfy is built for.
Dreamforce 2026 FAQ
When is Dreamforce 2026?
Dreamforce 2026 runs September 15 to 17, 2026, at Moscone Center in San Francisco. Keynotes also stream free online on Salesforce+.
Where is Dreamforce 2026 held?
At the Moscone Center (North, South, and West buildings), 747 Howard Street, San Francisco, California.
Is Dreamforce free to attend?
In-person passes are paid and sold through salesforce.com/dreamforce. The main keynotes are broadcast free on Salesforce+, so you can follow the announcements online without a ticket.
What is Dreamforce?
Dreamforce is Salesforce's flagship annual conference and the largest software event in the world. It combines keynotes, product launches, training, and thousands of sessions for the Salesforce ecosystem, and it is where Salesforce sets its product direction for the year.
What Agentforce announcements are expected at Dreamforce 2026?
Salesforce has used its recent event cycles to launch each Agentforce generation: Agentforce in September 2024, Agentforce 2.0 in December 2024, and Agentforce 3 in June 2025. At Dreamforce 2026, expect the next iteration and deeper AI-agent capabilities across Sales, Service, and its industry clouds.
What is Agentforce?
Agentforce is Salesforce's platform for building autonomous AI agents that handle work inside the CRM, now branded Agentforce 360. Each agent runs on the Atlas Reasoning Engine and stays inside the guardrails you set.
Put the ideas from Dreamforce to work in your Salesforce
See how GPTfy brings AI to the org you already run, with your own model and your data staying in Salesforce.