Dreamforce 2026: Dates, Agenda, and What Salesforce Announced
Dreamforce 2026 was Salesforce's flagship annual conference, held September 15 to 17, 2026 at Moscone Center in San Francisco. Salesforce used it to announce AIforce, the Koa CRM reasoning model, Salesforce in Claude in beta, and Gemini in the Agentforce Reasoning Engine.
Dreamforce is Salesforce's flagship conference and the largest software event in the world. Dreamforce 2026 ran September 15 to 17 at Moscone Center in San Francisco. The headline announcements were AIforce (a new interface layer), Koa (Salesforce's own reasoning model, in pilot), Salesforce in Claude (beta), Agentforce Coworker (available now), and Gemini in the Reasoning Engine (GA). No new Agentforce pricing was announced.
What did Salesforce announce at Dreamforce 2026?
Twelve announcements from the week of Dreamforce and the days before it, in date order. Status wording is Salesforce's own. No pricing was stated for any new item.
| Announcement | What it is | Status | Date |
|---|---|---|---|
| Trusted Enterprise AI Harness | Six trusted capabilities plus an AI Control Plane for agent discovery, identity, policy, lifecycle, and cost across Salesforce and third-party agents. | Foundations available; unified experience early FY28 | 10 Sep |
| Fin acquisition closes | Fin (formerly Intercom) joins Salesforce as a fast-to-deploy customer agent that works with the help desks and systems companies already use. | Closed | 10 Sep |
| Seven job-ready agents | Casey (help), Paige (IT and HR), Carter (shopper), Marshall (supply chain), Piper (inbound pipeline), Fin (customer), Hunter (outbound sales), plus a Long-Horizon Runtime and Multi-Agent Orchestration. | Six GA; Hunter pilot, GA Nov 2026 | 11 Sep |
| Slackforce Surfaces | Slackbot builds dashboards, decks, reports, and calculators from a plain-language prompt using Salesforce data, permission-scoped. Available on Enterprise+, Business+, Pro, Legacy, and Free plans with Slackbot enabled. | Available now; live-data refresh rolling out October 2026 | 11 Sep |
| AIforce | Interface layer above Data 360, Customer 360, and Agentforce. Salesforce data, workflows, and permissions inside Claude, Slack, and other AI tools via MCP, APIs, plugins, skills, and developer tools. Launched with Claudeforce, Slackforce, and Agentforce Coworker. | Announced; pricing and packaging not stated | 15 Sep |
| Koa | Salesforce's first CRM reasoning model, post-trained from NVIDIA Nemotron 3 Super on synthetic CRM data, inference inside Salesforce's trust boundary. | Pilot now; GA expected winter 2026, US regions | 15 Sep |
| Salesforce in Claude (Claudeforce) | Plugin with 37 prebuilt sales skills. Claude signs in as each user and sees only what their Salesforce permissions allow. Available on all paid Claude plans for organisations approved through Salesforce's beta sign-up. | Available to all customers in beta | 15 Sep (partnership 26 Aug) |
| Agentforce Coworker | AI teammate in the Lightning search bar that calls deployed agents. 100,000 users activated in its first 35 days. | Available now; AI Skills in Coworker pilot, GA Oct 2026 | 15 Sep |
| Gemini in the Agentforce Reasoning Engine | Gemini available natively as an org-level model option, alongside the Salesforce default mix and Claude on Amazon Bedrock. | GA | 15 Sep |
| Agentforce model choice via Amazon Bedrock | Anthropic and NVIDIA models now within Salesforce agents; OpenAI models on Bedrock announced as coming soon. Data 360 Zero Copy extended to more AWS services. | Available now; OpenAI coming soon | 15 Sep |
| Hyperforce on Google Cloud | Salesforce running on Google Cloud infrastructure, with a Gemini Enterprise federated connector and Tableau in Gemini Enterprise via MCP. | North America GA Nov 2026; connector GA late Oct | 15 Sep |
| Missionforce expansion | Policy Engine, Operations, and Field Operations for public sector, with OpenAI frontier models via Amazon Bedrock in Government Cloud. | Operations GA (US); OpenAI integration undated | 16 Sep |
The model announcements (Koa, Gemini, Claude, OpenAI on Bedrock) change the answer to a question admins ask every release. It is answered in full on Which LLM does Agentforce use?
Agentforce release timeline
Salesforce has used its recent event cycles to launch each generation of Agentforce. Here is the release timeline, with Dreamforce 2026 in place.
| Release | Announced | What it introduced |
|---|---|---|
| Agentforce | September 2024 | Autonomous AI agents for the CRM. |
| Agentforce 2.0 | December 2024 | An expanded skill library and stronger reasoning. |
| Agentforce 3 | June 2025 | Visibility and control for scaling AI agents. |
| Dreamforce 2026 | September 2026 | AIforce interface layer, Koa reasoning model, Salesforce in Claude beta, seven named agents, Gemini GA in the Reasoning Engine. |
New to Agentforce? Start with our plain explainer: What is Agentforce?
When and where was Dreamforce 2026?
Dreamforce 2026 took place across three days in mid-September in San Francisco, in person and with keynotes streamed free on Salesforce+.
| Dates | September 15 to 17, 2026 |
|---|---|
| Venue | Moscone Center (North, South, West), San Francisco, CA |
| Format | In person, plus free keynote streaming on Salesforce+ |
| Recordings | Keynotes on demand on Salesforce+ |
| Focus | AI, CRM, and the agentic enterprise |
| Scale | 1,433 sessions across the three days |
How the three days were shaped
Salesforce's catalogue listed 1,433 sessions. They were not spread evenly. Wednesday carried the heaviest programme, and the two bookend days were largely travel.
| Day | Date | Programme | Notes |
|---|---|---|---|
| Monday | September 14 | Arrival | Registration opened; no main-stage content. |
| Tuesday | September 15 | 430 sessions | Opening day. The first two keynotes land here. |
| Wednesday | September 16 | 758 sessions | Busiest day of the three. |
| Thursday | September 17 | 592 sessions | Admin Keynote, then close. |
| Friday | September 18 | Departure |
Dreamforce 2026 keynote schedule
Keynotes were where the announcements landed. They streamed free on Salesforce+ and are available there on demand. All times Pacific.
| When | Session | Venue |
|---|---|---|
| Tue 15, 2:00-2:45 PM PDT | A Conversation With Marc Benioff and Sam AltmanSalesforce / OpenAI | YBCA |
| Tue 15, 4:00-4:45 PM PDT | A Conversation with Marc Benioff and H.E. Omar Sultan Al OlamaSalesforce / UAE | YBCA |
| Wed 16, 12:30-1:15 PM PDT | A Conversation with Roland Busch and Marc BenioffSiemens / Salesforce | YBCA |
| Thu 17, 10:30-11:20 AM PDT | Admin Keynote: Bring the Agentic Enterprise to LifeSalesforce | Moscone West, L3 |
| Thu 17, 11:00-11:45 AM PDT | A Conversation with Marc Benioff and the Hosts of All-InSalesforce / All-In | YBCA |
| Thu 17, 12:30-1:15 PM PDT | A Conversation with Travis Kalanick and Marc BenioffSalesforce | YBCA |
The Tuesday main keynote also featured Anthropic's Dario Amodei and NVIDIA's Jensen Huang alongside Marc Benioff.
What is Dreamforce?
Dreamforce is Salesforce's annual user conference: keynotes, product launches, training, and thousands of sessions for the Salesforce ecosystem. It is where Salesforce sets its product direction for the year, which in recent years has centered on Agentforce and AI.
Six sessions worth catching up on if you run AI on sensitive Salesforce data
With 1,433 sessions, the hard part was never finding something to attend. It was filtering. These six were picked for one specific reader: the team that has to put AI on Salesforce data it is not free to expose. Governance, data quality, security, architecture. Many are marked video-on-demand in the catalogue.
AI Slop: How Walmart, AWS, & Nordstrom Govern AI Agents
Thu 17, 11:30 AM - 12:10 PM PDT · Metreon AMC, L3, Theatre 9
Three named enterprises on how they keep agent output governed at scale. Closest thing on the agenda to a real governance case study.
Achieve Total Data Defense with Shield and Backup & Recover
Wed 16, 2:00 PM / Thu 17, 11:30 AM PDT · Content Pavilion Stage 8 / Moscone West L3
Salesforce's own framing of org data protection. Useful baseline if you are mapping what the platform covers before adding anything.
2 Keys to Unlock Trusted AI with Context-Rich Data
Wed 16, 1:30 PM - 2:10 PM PDT · Metreon AMC, L3, Theatre 9
Zero-copy integration across Salesforce, mainframe and cloud. Relevant if duplicating data into another platform is a problem for you.
10 Agent Architecture Patterns from Salesforce AIforce
Wed 16, 1:30 PM / Thu 17, 12:30 PM PDT · Moscone West, L1 Forest, Architect Vista
Two CTAs redesign the same scenario side by side on a lightboard. The most architecture-dense session on the agenda.
6 Steps to Build a Scalable Agentforce Center of Excellence
Wed 16, 2:00 PM - 2:20 PM PDT · Moscone West, L2, Theater 5
Governance structure rather than tooling, the part most teams skip and then rebuild later.
Margin for Error: 10 Data Quality Requirements for AI
Wed 16, 9:00 AM / Thu 17, 3:30 PM PDT · Moscone West L2 Theater 4 / Content Pavilion Stage 8
Two years of implementation experience, distilled into requirements. Data quality is the constraint most AI pilots actually hit.
Full catalogue: Dreamforce 2026 session catalogue.
How can you watch Dreamforce 2026 sessions?
The main keynotes were broadcast free on Salesforce+ and are available there on demand. Breakout sessions marked video-on-demand in the session catalogue are also available to registered attendees.
Where does GPTfy fit?
After Dreamforce, the question every Salesforce team asks is how to actually bring AI into the org they already run. GPTfy is a Salesforce-native managed package built for exactly that: connect the AI model you already use, whether OpenAI, Anthropic's Claude, or Google Gemini, and point it at your Salesforce data. It runs inside your org and needs no Data 360 (formerly Data Cloud). If you want to put the ideas from Dreamforce to work on your own data, that is the case GPTfy is built for. For how model choice works on each Salesforce surface after this week's announcements, see Which LLM does Agentforce use?
Dreamforce 2026 FAQ
When is Dreamforce 2026?
Dreamforce 2026 ran September 15 to 17, 2026, at Moscone Center in San Francisco. Keynotes streamed free on Salesforce+ and are available there on demand.
Where was Dreamforce 2026 held?
At the Moscone Center (North, South, and West buildings), 747 Howard Street, San Francisco, California.
Is Dreamforce free to attend?
In-person passes are paid and sold through salesforce.com/dreamforce. The main keynotes are broadcast free on Salesforce+, so the announcements can be followed online without a ticket, and the 2026 keynotes are available there on demand.
What is Dreamforce?
Dreamforce is Salesforce's flagship annual conference and the largest software event in the world. It combines keynotes, product launches, training, and thousands of sessions for the Salesforce ecosystem, and it is where Salesforce sets its product direction for the year.
What did Salesforce announce at Dreamforce 2026?
The headline announcements were AIforce, a new interface layer that puts Salesforce data, workflows, and permissions inside Claude, Slack, and other AI tools; Koa, Salesforce's first CRM reasoning model, built on NVIDIA Nemotron 3 Super and in pilot; Salesforce in Claude in beta for all customers; Gemini generally available in the Agentforce Reasoning Engine; Agentforce Coworker available to all customers; Slackforce Surfaces; and expanded AWS, Google Cloud, and OpenAI partnerships. No new Agentforce pricing was announced.
What is AIforce?
AIforce is the interface layer Salesforce announced on 15 September 2026. It sits above Data 360, Customer 360, and Agentforce and lets people and agents use Salesforce data, workflows, and permissions from any AI interface. It launched with three implementations: Claudeforce (Salesforce in Claude), Slackforce, and Agentforce Coworker. Salesforce has not published AIforce pricing.
What is Salesforce Koa?
Koa is Salesforce's first CRM reasoning model for Agentforce, announced 15 September 2026. Salesforce built it by post-training NVIDIA Nemotron 3 Super on a synthetic CRM dataset and runs inference inside its own trust boundary. It is in pilot, with general availability expected in winter 2026 in US regions.
How many sessions are at Dreamforce 2026?
Salesforce's catalogue listed 1,433 sessions across the three days: 430 on Tuesday 15 September, 758 on Wednesday 16 September, and 592 on Thursday 17 September. Monday 14 September was arrival and Friday 18 September departure.
What are the Dreamforce 2026 keynotes?
The published keynotes included the main keynote on Tuesday 15 September, a conversation between Marc Benioff and Sam Altman that afternoon, Benioff with H.E. Omar Sultan Al Olama the same day, Roland Busch of Siemens on Wednesday, the Admin Keynote on Thursday morning, Benioff with the hosts of All-In on Thursday, and Travis Kalanick on Thursday. Keynotes streamed free on Salesforce+.
Can you watch Dreamforce 2026 online for free?
Yes. The main keynotes were broadcast free on Salesforce+ and remain available there on demand. Not every breakout session was streamed, though many were recorded and are marked video-on-demand in the session catalogue.
What is Agentforce?
Agentforce is Salesforce's platform for building autonomous AI agents that handle work inside the CRM. Each agent runs on the Agentforce Reasoning Engine, on a Salesforce-managed model mix by default, and stays inside the guardrails you set.
Announcements and event facts on this page were last verified against Salesforce’s press releases on salesforce.com/news, the published session catalogue, and salesforce.com/dreamforce on . Availability dates are as Salesforce stated them and may change.
Put the ideas from Dreamforce to work in your Salesforce
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