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GPTfy Glossary

Definitions of the Salesforce, AI, and B2B-sales terms you'll encounter while evaluating Salesforce AI platforms — written in plain language by the GPTfy team.

A

AI AgentA software entity that takes goal-directed actions autonomously, calling tools, retrieving data, and producing outcomes without step-by-step human guidance.
AgentforceSalesforce's autonomous AI agent platform, launched in 2024 on the Atlas Reasoning Engine, taking actions across Sales, Service, and other Salesforce Clouds.
Agentic AIAI systems that autonomously pursue goals using tool calls and multi-step reasoning — distinct from generative AI (which produces content) or predictive AI.

B

C

E

G

H

Hallucination (AI)When an LLM produces output that sounds plausible but is factually wrong or fabricated — e.g. citing a non-existent record or inventing a policy detail.

L

M

P

R

RAG (Retrieval-Augmented Generation)An LLM is given relevant retrieved documents as context before generating a response — grounding outputs in your specific data, not just the model's training.

S

V

Vector DatabaseA database optimized for storing and querying high-dimensional vectors (embeddings) — the storage layer that makes semantic search and RAG fast at scale.