Enterprise AI Security. Built Inside Salesforce.
GPTfy masks PII in Salesforce before any data reaches your AI provider, then re-identifies it on return — with zero third-party data storage.
For CISOs and compliance teams evaluating AI in Salesforce, this demo shows exactly how GPTfy keeps sensitive data inside your Salesforce org, masks PII before AI ever sees it, and gives your organization complete control over which AI provider receives which data.
Security capabilities covered
Multi-Layer PII Masking
- Masks structured fields flagged as sensitive and strips PII from unstructured long-text fields using regular expressions.
- Applies an admin-defined block list of terms that must never reach the AI provider.
- Re-identifies masked tokens after the AI response is received, before results are presented to users.
Bring Your Own Model
- Connect to any AI provider — Azure, Google Cloud, AWS Bedrock, or others — via Salesforce Named Credentials over HTTPS/TLS.
- Route different use cases or geographies to different AI instances from the same Salesforce org.
AppExchange Security Approval
- Every GPTfy release is scanned by Checkmarx and approved by Salesforce AppExchange security before publication.
- No external outbound calls are possible unless an admin explicitly configures and authorizes them.
Data Residency Control
- Assign specific AI instances to specific regions so data sovereignty requirements are met by design.
- External OData sources via Lightning Connect also remain under your organization's security control.
Use this video when
A CISO needs to confirm that Salesforce CRM data never reaches an AI provider in raw form before approving deployment
A compliance team must demonstrate to auditors that PII masking happens before any outbound AI call
An enterprise with European and US users needs to route AI processing to region-specific providers for data residency compliance
A security architect needs to understand exactly which Salesforce objects and fields are exposed to AI and how
An IT team wants to use their existing Salesforce Named Credentials to manage AI provider access without a new secrets management system
A regulated-industry org needs proof that every AI interaction is logged with masked input, AI output, and end-user presentation data
Frequently asked questions
No. One hundred percent of GPTfy's processing and storage happens on your Salesforce org or on your chosen AI infrastructure. GPTfy has no third-party data store of its own, which means sensitive data never leaves the boundaries you control.
GPTfy extracts data from Salesforce objects and applies a multi-layer masking approach before any outbound call. It scans structured fields you flag as sensitive, strips sensitive values from unstructured long-text fields using regular expressions, and applies a block list of terms that must never reach the AI. Masked tokens are re-identified after the AI response is received and before results are shown to end users.
GPTfy supports any AI provider you configure via Salesforce Named or External Credentials over HTTPS/TLS. Examples shown in the demo include OpenAI on Microsoft Azure, Vertex AI on Google Cloud, and Amazon Bedrock. Because credentials are managed entirely in Salesforce, your organization retains full control over which AI instance receives data.
Every GPTfy release must pass a Checkmarx code scan and receive AppExchange security approval before it can be published. This means every version you install and every subsequent upgrade you apply has been independently scanned for security vulnerabilities by Salesforce's review process.
GPTfy supports connecting to multiple AI instances simultaneously so your organization can route data to a provider running in a specific geographic region. Your IT and information security teams choose which AI instance receives which Salesforce data, giving you direct control over where AI processing occurs and enabling compliance with regional data residency rules.
Yes. GPTfy can connect to OData-compliant external data sources via Salesforce Lightning Connect. In this model the OData security and external system credentials are managed entirely by your organization, keeping GPTfy's security posture consistent whether data originates in Salesforce or from an external system.
Ready to see this in your Salesforce org?
Book a 45-minute session and we'll walk through this use case using your own data.
Video transcript
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Last updated: February 2026
