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About GPTfy

Picture of Kalanithi Balasubramanian

Kalanithi Balasubramanian

Updated on April 14, 2025

What is GPTfy?

GPTfy is a Salesforce-native, enterprise-grade product that brings AI right into your CRM. It helps optimize your sales process, enhance customer interactions, and drive revenue growth. Your teams can generate smart and personalized responses, analyze data, and automate repetitive work.

Why Use GPTfy?

With GPTfy, you get:

  • AI-powered insights tailored to your sales or service data
  • Context-aware analysis from records using your preferred AI model
  • Prompt-driven workflows to streamline everyday business tasks
  • Secure data handling with full audit and compliance controls
  • Seamless integration into the existing Salesforce ecosystem—no additional tools or platforms required.

Note- All within your Salesforce workspace.

Where GPTfy Delivers Value

Use Case What You Gain
Answering customer inquiries
Fast, accurate, and brand-consistent AI responses

Reducing manual admin effort

 

Hands-free automation of repetitive tasks and CRM updates

 

Monitoring AI and team impact

Live dashboards showing usage trends, outcomes, and ROI

 

Capturing field conversations

 

One-tap voice capture, file analysis, and instant transcription

 
Enforcing data governance
Built-in masking, retention controls, and full audit visibility

Who Should Use GPTfy?

GPTfy is designed for Salesforce-based teams across:

  • Sales: Reps, managers, and leaders who want to spend less time typing and more time closing

  • Service: Support teams who need fast, consistent answers from complex data

  • Compliance & IT: Teams who need visibility, control, and peace of mind over AI usage

How is GPTfy is better than other Salesforce AI solutions?

Salesforce is a powerful platform, but traditional workflows often come with friction. GPTfy enhances these areas with configurable AI, intuitive automation, and enterprise-grade security.

Main Components of GPTfy

  1. AI Model Flexibility: GPTfy enables you to (BYOM) Bring Your Own Model—whether it’s Azure OpenAI, Google Vertex AI, AWS Bedrock (Claude), Deepseek, or others.
    • Use your preferred AI model provider—no vendor lock-in
    • Switch models anytime without breaking workflows
    • Customize behavior to align with your organization’s goals
  1. Dynamic Data Context Mapping
  2. Prompts & Prompt Builder
  3. Security Layers: Enforce enterprise-wide data security policies with built-in compliance support for HIPAA, PHI, PCI DSS, FINRA, PII, MNPI, and more. You can detect, mask, and block sensitive content before it reaches the model
    • Three-layer security system:
      • Layer 1: Record-specific field value-based masking
      • Layer 2: Global format-based (Regex) pattern recognition
      • Layer 3: Global blocklist value-based filtering
  4. Security Audit & Compliance
    • Track prompt actions and their execution status
    • Maintain comprehensive audit logs for compliance reviews
    • Enable automated data retention policies
    • Collect and track user feedback on AI responses
    • Enforce response validation
  5. Additional Features

Process Flow

The setup and execution flow for using GPTfy typically involves the following steps:

Step 1: Installation

  • Install GPTfy via Salesforce AppExchange and assign required permissions.

  • Run the post-install script to auto-configure:

    • Pre-built AI prompts

    • Model integration settings

    • Secure data mappings

  • Import a Named Credential for secure API access.

  • Apply security filters to control prompt and data visibility.

Step 2: AI Model Setup

  • Establish a link between GPTfy and your preferred AI service through the AI Model segment.

Step 3: Data Context Mapping

  • Map relevant fields from standard, custom, or external Salesforce objects.

  • Mask or exclude sensitive fields to maintain data compliance.

Step 4: Create Prompts

  • Use prebuilt prompts for common sales, service, and compliance use cases.

  • Customize or create new prompts tailored to your business requirements using the prompt builder.

Step 5: Add GPTfy Console to a Salesforce Record

  • Embed the GPTfy Console within Salesforce objects such as Account, Case, Opportunity, or Contact.

Step 6: Execute Prompts and Get AI Responses

  • Choose a prompt from the Console interface.

  • Allow users to run AI-driven actions directly from the record view.

  • Receive real-time AI-generated summaries, next steps, or other outputs relevant to the record as per your prompt.

Step 7: Review via Security Audit Logs

  • Access the Security Audit Dashboard to view prompt execution history.

  • Monitor prompt usage, and review inputs and outputs.

Note- By following this process flow, Salesforce users can ensure a smooth setup to enhance productivity and deliver exceptional customer experiences.

Next Step

Start using GPTfy today
Install from AppExchange or Book a Demo to see GPTfy in action.

GPTfy
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